About us

Built for
complexity.

A diversified consultancy and trading group operating across four continents. We combine deep domain expertise with hands-on execution — because strategy without delivery is just a document.

2015

Founded

4

Continents

4

Business Lines

UAE

Headquarters

Our story

Built on a
simple premise

Businesses operating across borders need partners who understand both the big picture and the fine print.

Headquartered in Sharjah's SPC Free Zone, we operate at the crossroads of international trade, strategic consulting, technology, and digital innovation. Our team brings decades of combined experience across the Middle East, Europe, Africa, and Asia.

We started with commodity trading and management advisory — helping companies navigate cross-border transactions and enter new markets. As our clients' needs evolved, so did we. IT consulting came next, followed by a full software engineering capability including blockchain and cybersecurity.

Today, our four business lines work in concert. A trading client might need a digital platform. A consulting engagement might uncover an infrastructure gap. The ability to deliver across disciplines — under one roof — is what sets us apart.

How we got here

Our journey

2015

Founded in Sharjah SPC Free Zone as a commodity trading and advisory firm.

2018

Expanded into management consulting, serving clients entering the Gulf market.

2020

Opened operations in the Netherlands and Nepal. Launched IT consulting practice.

2022

Added software development and blockchain engineering to the portfolio.

2024

Established regional correspondent in Dar es Salaam, Tanzania. Four continents, four business lines.

What we stand for

Our values

These aren't aspirational statements on a wall. They're how we make decisions every day.

01

Execution over theory

We stay through implementation. Strategies without results are just documents. Every engagement has measurable outcomes, not just recommendations.

02

Integrity in every deal

Transparent pricing, honest timelines, and commitments we stand behind. Our reputation is our most valuable asset.

03

Global mindset, local knowledge

We operate across cultures, jurisdictions, and time zones — and we know the difference between a map and the terrain.

04

Integrated thinking

Trade, strategy, technology, and innovation are not separate silos. The most impactful solutions combine disciplines.

Leadership

The team

Khalid Al-Rashid
KR

Managing Director

Khalid Al-Rashid

Former commodity trading director at a Gulf-based conglomerate. 15+ years in cross-border trade and business development across the Middle East, South Asia, and East Africa.

Elise van der Berg
EB

Head of Consulting

Elise van der Berg

Strategy consultant with deep experience in market entry, organizational design, and operational transformation. Previously at a Big Four firm in Amsterdam.

Arjun Thapa
AT

CTO

Arjun Thapa

Full-stack architect and cybersecurity specialist. Built and scaled engineering teams across three continents. Leads our software development and IT consulting practices from Kathmandu.

Amara Mwangi
AM

Director, East Africa

Amara Mwangi

Trade finance and logistics expert with 10 years in East African commodity markets. Manages counterparty relationships and quality assurance from our Dar es Salaam office.

How we're organized

Departments

01

Executive Management

Strategic direction, capital allocation, and partnership development across all four business lines.

Strategy & VisionCapital AllocationPartner Relations
02

Advisory & Delivery

Senior consultants, trade specialists, and project managers who lead client engagements from scoping through execution.

Client AdvisoryProject ManagementMarket Analysis
03

Engineering & Technology

Full-stack developers, cloud architects, security engineers, and blockchain specialists building secure, scalable systems.

Software EngineeringCloud ArchitectureCybersecurity

Where we operate

Global presence

Global Headquarters

Middle East

Sharjah, UAE

SPC Free Zone — our central hub for trade operations, client advisory, and business development.

Operations Hub

Europe

Netherlands

European base for consulting engagements, trade corridor management, and EU market access.

Regional Correspondent

Africa

Dar es Salaam, Tanzania

Our East African presence for commodity sourcing, counterparty relationships, and quality assurance.

Development Center

Asia

Nepal

Software engineering, cloud infrastructure, and technical delivery operations.

What we do

Four integrated
business lines

Each practice area is built to complement the others. When a challenge spans disciplines, we assemble the right team across the group.

Get started

Want to work
with us?

We're always open to conversations about how we can help. Whether it's a specific project or an early-stage idea — let's talk.